 | To keep us in sharp focus with both our readers and advertisers, On the Coast hires the independent national company, Readex Research, every other year to provide us with an accurate account on who are readers are and what they want to see! Here's a sample: - We reach the people who make the buying decisions for their household, family members and themselves!
- Virtually all our readers (99%) are the primary shopper in their household!
- Almost all readers (97%) indicated On the Coast magazine helps them identify service providers for their family. Family entertainment was number one (91%), followed closely by
doctors/dentists, health specialists, tutors, professional services, travel and sports.
- 94% say the calendar of local events is important to them, followed by feature articles (80%), special sections (77%), regular columns (66%)
- 93% of our readers use ads in our publication to make purchasing decisions, and our readers rate the ads in our publication nearly as valuable as the columns/departments for providing information that helps them.
- The best place to see and be seen? On the Coast Magazine!
Information about advertising in our magazine or on our website can be obtained by contacting us.
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